Have we convinced you that one classic real estate job search move can still make all the difference – and move your resume to the “Interview” stack – a customized, well-written cover letter?

Careerbuilder recently published a terrific, concise guide to writing a cover letters that work, titled “Cover Letter 101” . They’ve attached sample cover letters to the article; it’s well worth a look before sitting down to write.

We are all in with these final reminders in the article:

• Keep it short and sweet. A cover letter should be around three paragraphs. Never go over one page.
• Customize it. Those copy/paste cover letters are easy to spot, so make sure you personalize yours as much as possible, even if you’re applying to a similar position at different companies.
• Proofread. As with all application materials, proofread, proofread and proofread again. Ask your friends or family members to review it for errors as well.

And we’ll add this real estate job search advice, for job seekers applying for title jobs, escrow jobs, mortgage jobs, jobs with new homebuilders and all the jobs tied to the real estate industry:

• Show your personality – and your genuine interest in the real estate industry. Why do you work in title, or escrow or mortgage? What makes you a good fit for the industry? You value client service, you say? You thrive in a fast-paced, often pressure-filled environment? You’ve got a killer eye for detail?
• Offer quick, specific examples of why you are right for this job. Why you? Your cover is your chance to concisely and specifically answer that question. Write your letter just as you would explain, in person, why you are a great fit for the company and the job. Highlight the skills (RBJ? TRID? HUD training?) that the employer listed in the job ad – and that you would bring to the job.